Alfa Romeo Automobiles S.p.A. is an Italian premium car manufacturer, a subsidiary of Stellantis. The company was founded on June 24, 1910 in Milan, Italy. Alpha is an abbreviation for Anonima Lombarda Fabbrica Automobili. "Anonima" means "anonymous", which was the legal form of the company at the time as it was founded by anonymous investors. At the initial stage of creation, in order to have a building for the production of cars, the company bought the Portello factory building in Darrak in Milan, which was closed and sold all its assets. The brand is known for its sports-oriented cars and has been involved in auto racing since 1911. Alfa Romeo was owned by Fiat Chrysler Automobiles, the company that was responsible for the production of Alfa Romeo cars until its operations were fully merged with the production of Alfa Romeo cars. The PSA Group will create Stellantis on January 16, 2021.
Fiat withdrew its plan for a joint venture with Alfa Romeo when Ford made an offer to acquire part of Alfa Romeo and restructure the company, while increasing its stake over time. However, Fiat decided to make an offer to acquire Alfa Romeo in full and offer job guarantees to Italian workers, an offer that Ford was unwilling to fulfill. It also didn't hurt any of the parties involved that a takeover by Fiat would hold Alfa Romeo in Italian hands. The deal was finalized in 1986 when Alfa Romeo merged with traditional rival Lancia to form Fiat's Alfa Lancia Industriale SpA, the identity of Alfa Romeo - but would like to cooperate fully on everything else.
This multinational auto giant was created when Fiat merged with then-embattled Chrysler in 2014. Though the parent company sells vehicles under no fewer than seven nameplates in the U.S., including three having Italian accents, its proverbial bread-and-butter models are traditional American muscle cars, pickup trucks, and SUVs. FCA owns Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram.
In the beginning of 2007, Fiat Auto S.p.A. was reorganized and four new automobile companies were created; Fiat Automobiles S.p.A., Alfa Romeo Automobiles S.p.A., Lancia Automobiles S.p.A. and Fiat Light Commercial Vehicles S.p.A. These companies are fully owned by Fiat Group Automobiles S.p.A. (from 2007 FCA Italy S.p.A.).
Recently it was revealed the truth behind Volkswagen's second bid to take over the then very troublesome Alfa Romeo brand. According to the newspaper, VW's big boss Herbert Diess tried to do what Piëch couldn't - convince FCA to sell Alfa Romeo to Volkswagen. You see, Piëch's long dream was to see Alfa Romeo under VW ownership, so Diess apparently sat down to talk to FCA's then CEO Mike Manley. As history goes, Manley was not interested in discharging the Alpha at all costs, but Diess "felt it his duty to do what Piëch asked," so he did what he could.
Today, Alfa Romeo is still struggling with its newest model, the Tonale, the belated new CEO Jean-Phillippe Imparato, who believes that the Alfa are as good as the Mercedes, BMW and Audi cars, so the secret to save to the company is this price increase. Of course, it could be argued that a bankrupt company is raising prices the wrong way, but hey, we might not know something. Alfa Romeo, along with all its new sister companies, will be under investment over the next 10 years, according to current Alfa owner Stellantis. Essentially, this kills any hope that the brands under Stellantis will be available for sale anytime soon.
With that in mind, imagine what the Alfa Romeo brand is like in another universe. Under VAG ownership, Alfa Romeo cars really could be as high-quality as Imparato believes. Perhaps Alfa Romeo would benefit from many of the advances in powertrain and even technology from Porsche. Maybe it would have become the poor man's Porsche, but even if it did, something tells me that it would be in a much better position than it is now.
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