Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience.Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. Good and effective communication is required not only for good human relation but also for good and successful business. Effective communication of information and decision is an essential component for management-employee relations.
In Everyday Business Storytelling: Create, Simplify, and Customize Visual Storytelling For Any Audience, visual storytelling experts Janine Kurnoff and Lee Lazarus draw on decades of experience to help executives from the world's biggest brands including Facebook, Nestlé , Accenture and Marriot. bring clarity and meaning to their corporate communications. Whether you're preparing a presentation, writing a high-stakes email, or need to influence decisions at your next meeting with a leader, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business stories.
You'll learn how to use a simple, repeatable framework to choreograph your ideas, data, and ideas into an authentic and compelling story. You'll also find clever visual techniques to help you humanize your stories and bond emotionally with your audience.
" I'd read about half a dozen books on storytelling, so I wasn't sure if that would add anything to what I'd already seen. Absolutely yes! I love to focus on telling a business story. The book is great and gives details on several areas including emails, group presentations, and cases where you can't fill in your entire briefing. I would highly recommend this book to anyone looking to improve their business communication skills. "
" This is a great resource for anyone who creates a presentation (PowerPoint, Keynote, Google Slides, etc.). It is packed with great information in an easy to read format. "
" This book is a fantastic resource for any professional, not just presenters. It is a great introduction to effective and persuasive storytelling, consistent communication and visual presentations. They give very clear before / after examples and case studies. I find "what works / doesn't work" calls are especially useful. I am a professional communicator and I strongly recommend this book to all my colleagues and clients. "
" I became interested in this book because I tried to increase my storytelling ability as a speaker. It not only offers great information on storytelling, but much more. Information on how to integrate boring data into a story was a real gem. How to turn titles into headlines and great ideas was often worth the price of the book alone. What was so different about this book is that not only did the authors explain what you needed to do, they also guided you through great illustrations and graphics. First, they showed you examples of what isn't working, and then they turned those examples into what works. I've never read a book where the authors have made it clearer what you need to do to make your ideas pop. There's even a section on how to send effective emails. That alone would make this book incredibly valuable. This is the best guide I know when it comes to providing valuable information in a user-friendly and clearly defined way. "
" The best book I've brought on business communication. No fluff or waffles. Just a really useful picture to follow. Many thanks. I've been providing PowerPoint presentations for many years, but I've learned a lot from the simplicity of this framework. "
Communication is also a basic tool for motivation, which can improve morale of the employees in an organization. Inappropriate or faulty communication among employees or between manager and his subordinates is the major cause of conflict and low morale at work. With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost.
Communication may be made through oral or written. In oral communication, listeners can make out what speakers is trying to say, but in written communication, text matter in the message is a reflection of your thinking. So, written communication or message should be clear, purposeful and concise with correct words, to avoid any misinterpretation of your message. Written communication provides a permanent record for future use and it also gives an opportunity to employees to suggest their comments in writing. So, effective communication is very important for successful working of an organization. We, sincerely, hope that this book will be helpful to all management students in developing effective communication skills.