In Ghanas Northern Region thousands of villages rely on water from artificial ponds during the regions long dry season. The water is unsafe to drink and results in thousands of water-borne illnesses each year. Worse yet the situation is totally preventable.

Cheap locally available water treatment solutions exist to make the regions abundant surface water safely drinkable. The challenge lies in getting families in rural villages to use those solutions exclusively and over the long run.

Those were the issues Kate Cincotta SM 09 and Vanessa Green SM 08 MBA 11 studied as graduate students at MIT. In order to solve them at scale they created Saha Global a nonprofit that increases consumption of clean drinking water by empowering local women in each community to start profitable water treatment businesses.

Saha works with villages to determine a price for clean water that everyone can afford while also fairly compensating the women entrepreneurs for their work. The company then provides training to the women and educates the community about the importance of drinking treated water. Saha also makes a one-time donation of water tanks and buckets to its female entrepreneurs.

Importantly Saha continues monitoring water consumption in each village for 10 years after a new business forms helping entrepreneurs through any challenges they run into. The approach ensures the company maximizes its impact as it scales.

’We look at things in stages’ Cincotta says. ’The first stage is access: opening every business that we can open to get everybody access to clean water. Once that phase is done the focus is on clean water consumption. How do you get everyone drinking clean water exclusively? If you can achieve that its really just making sure that businesses are making enough money to cover their maintenance costs and are staying open.’

To date Saha Global has trained more than 700 women to start businesses in 246 villages. The businesses provide clean drinking water to more than 100000 people in communities that cant afford large water treatment plants or modern plumbing systems.

Saha is also having an impact on the women it partners with who use the extra income to do things like send their children to school buy cellphones and fertilize their farms. The women also become leaders in their communities gaining confidence as they provide a service thats of vital importance to everyone around them.

’This is an opportunity for the women in these settings to showcase their expertise and to give back to their community’ Cincotta says. ’I think about times when I personally feel empowered and its when someone looks to me for my expertise or my advice. We can see that happening with these women because this is something they lead in their community.’

A model for impact

In 2007 Cincotta enrolled in MITs Technology and Policy Program and began working in northern Ghana with Susan Murcott 90 SM 92 an environmental engineer social entrepreneur and MIT D-Lab lecturer who runs a nonprofit that provides water filters to people in the region. The experience taught Cincotta about barriers to long-term adoption of water treatment technologies in the regions rural villages.

’We know how to treat water … and yet at that time over a billion people still lacked access to safe water’ Cincotta says. ’To me it didnt seem like a design problem; it was more this interplay between technology and policy and technology and society and how we get the tech to the people who need it.’

During a trip to the region in 2008 she met Green another graduate student working with Murcott to understand consumer preferences around water treatment technologies.

Cincotta and Green began a research collaboration in the summer of 2008 finding that many Ghanaians stopped using their ceramic water filters after they clogged or broke despite the fact that both problems were easily fixable.

Still resolving those issues by monitoring each deployment seemed too time- and labor-intensive for a traditional nonprofit.

’When youre a nonprofit or social enterprise trying to distribute a product widely to maybe a billion people who need clean water that follow up can get extremely expensive’ Cincotta says.

To reduce those costs and simplify follow up efforts the founders decided to invest in one water treatment point in each community. Rather than relying on handouts the treatment centers would be self-sustaining businesses. The more successful they were the more clean water would be consumed in the community. And the founders knew just the people to partner with.

Three women in each village are nominated to build and run each local water treatment business. The women spend about five hours a week on it and typically earn $1 dollar a week — a significant amount in a region where many families live on less than $2 a day.

’Most of them know every family in their community and when theyre going to come by and how much water that means theyre going to need to treat that day’ Cincotta says. ’They very quickly know way more about running the business and their community than Saha does and you can see what that does for someone getting that expertise and using it to serve people they care about.’

The companys training shows entrepreneurs how to use the treatment materials how to fit the water treatment process into their lives how to announce when water is available and how to price the water to cover expenses and compensate them for their time. During that period the company will also go door-to-door in the community to distribute the buckets and educate people on the new business.

’It all culminates in this big opening day which is always so exciting’ Cincotta says. ’The whole community comes out to get water. Its also very busy for the entrepreneurs. And its basically up and running from there.’

Saha supports the entrepreneurs with customer care teams that help them through business problems technicians that train women to repair tanks and testers who periodically ensure entrepreneurs tanks are free of E. coli. The company also continues educating the community on the importance of only drinking clean water.

’Our goal is always exclusive clean water consumption’ says Cincotta who has also served as a lecturer in MITs D-Lab. ’We want everyone in every community we work in to drink clean water all the time. Were not there yet and so were really trying to understand who is coming to buy water frequently and who isnt and of the people that arent what are the barriers theyre facing to clean water consumption?’

Each of Sahas 246 communities is receiving 10 years of support and the company will only expand if it can offer the same guarantee to new communities.

Fulfilling a mission

Saha started 70 new businesses in 2019 its best year yet. Last year the Ghanaian government responded to Covid-19 disruptions by mandating that all citizens be provided clean drinking water for free. The government has said it will reimburse Sahas entrepreneurs for the sales they make but so far Saha has been forced to fundraise to compensate entrepreneurs.

On the plus side Cincotta says the company has observed six times more clean water consumption during the pandemic in its communities.

Sahas goal is to help everyone in Ghanas Northern Region who still needs clean water which amounts to about 800000 people by 2025. Cincotta also believes Sahas model can work anywhere in the world where surface water is abundant.

’We really see ourselves as part of this bigger goal of universal water access’ Cincotta says noting Sahas model works best in villages of 400 to 1000 people in which water treatment plants may be impractical. ’You cant leave anyone behind and so youre really going to need lots of different actors working together. Were excited about the role we can play in that.’

Business books: Top Picks

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#8Operations Management

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#9Where Are the Customers Yachts

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#10Corporate Finance 11th Edition

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#12Winning: The Unforgiving Race to Greatness

Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series) From the elite performance coach who wrote the international bestseller Relentless and whose clients included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is relentless.

#13Your Next Five Moves: Master the Art of Business Strategy

From the creator of Valuetainment, the number one YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals.  

#14Your Next Five Moves

Your Next Five Moves: Master the Art of Business Strategy (Hardcover / Audio / Kindle). Creator of Valuetainment, the # 1 YouTube channel for entrepreneurs and “one of the most exciting thinkers” (Ray Dalio, Principles author) in business today, provides a practical and effective guide to thinking more clearly and getting the most out […]

#15Finding the Winning Edge

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#16International GAAP 2020 2021

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#19THE BUSINESS ANALYST’S HANDBOOK

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