Inflation also hits PCs: so Apple helps companies escape expensive prices


Inflation also hits PCs: so Apple helps companies escape expensive prices

Eurozone annual inflation rose to 4.1 percent at the end of October, the EU statistics agency reported, significantly exceeding expectations and confirming the concern of some economic operators that the European Central Bank had underestimated the trends of rising inflation.

At the same time, Eurostat reported that quarterly growth accelerated to 2.2% in the third quarter, from 2.1% in the second quarter of this year. Analysts believe persistent shortages of materials, equipment and Labor will drag on growth while continuing to drive up prices, with price spikes not seen since 2008, which have squeezed consumers and businesses while shaking financial markets.

ECB President Christine Lagarde tried to assuage concerns, saying the Governing Council immediately put this phenomenon of rising inflation at the center of discussions at its last meeting.

While acknowledging that the current spike in inflation is likely to last longer than originally anticipated, the ECB remains confident that inflation will fall below its 2% target in about a year. At the moment the headline inflation rate of 4.1% has been pushed up by a 23.5% increase in energy prices. The problem of inflation is not exclusive to the eurozone, but global: in the United States inflation has been around 5% since May, in Canada, the latest reading showed a rate of 4.4%, while in the United Kingdom the figure exceeds 3%.

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Although central bankers continue to insist that high inflation is temporary and a logical consequence of the abrupt recovery, fears are growing among politicians, investors and companies that the increase could be prolonged and even become permanent. Inflation is a big problem for companies since by now any company uses electronic devices, with the result of having products devalued by rising prices and obsolescence that can put the company in difficulty in a technological change.

The PC market is the hardest hit, with prices up 10% from a year ago, reflecting and emphasizing chip shortages and market uncertainty. PC manufacturers, to keep the same price on low-end models, sacrifice hardare

The situation is thorny in the electronics sector also because to increase prices, beyond inflation, is the lack of supplies of chips for computers. To all this is added the rising prices of energy sources such as gas and electricity, skyrocketed; those who find themselves having digital ecosystems with many obsolete units will incur energy consumption that will weigh heavily on business costs.

Med Systems indica la soluzione nel Mac di Apple

Med Systems, a Med Group brand specialized in supporting medium and large companies in their digital transformation path, has found a solution to the current increase in the price of PCs: switch to Mac.

Precisely in the light of the latest Istat data, the Apple computer, both in the actual purchase and in the operating rental, in fact built to measure for the needs of the company, becomes the best solution for an innovative IT infrastructure and able to save the company in the short and medium-long term.

The Forrester report on the Mac's Total Economic Impact points out that there is a significant reduction in IT support costs, an increase in productivity and loyalty, finally, cybersecurity costs are also reduced thanks to the specifications of hardare

In this time of high inflationary pressure, moreover, relying on the Mac has a double advantage: the value remains stable over the years and the competitiveness and efficiency of the new generation Apple M1 chip are currently unrivaled in the market.

As for the first reason it is obvious and obvious as in a moment where prices go up to rely on a product with a price always consistent with its real value as the Mac is fundamental.

For the second reason, however, the M1 chip has significantly raised the bar of efficiency and energy saving and has sanctioned a revolution in the world of processors as it is produced by the company that also offers the finished device that will be used by the end user.

MacBook Air, Mac mini and MacBook Pro 13” equipped with Apple M1 chips, in addition to being more performing and efficient than their predecessors equipped with Intel processors, are cheaper, with a purchase cost of 50 to 130 euros lower for each computer.

The company that needs a fleet of computers has the opportunity to introduce Macs, buying them or with the formula of the Device as a Service, but always with the certainty of moving optimally to cope with the current surge in inflation.

When facing periods of global uncertainty about the prices of any product due to inflation relying on Apple computers is the most logical choice to make and Med Sy

Michael Zippo

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