THE LONG TAIL. Why the Future of Business Is Selling Less of More

A book by CHRIS ANDERSON, ISBN


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The tracking of top-seller lists is a national obsession. Our culture is a massive popularity contest. We are consumed by hits—making them, choosing them, talking about them, and following their rise and fall. Every weekend is a box-office horse race, and every Thursday night is a Darwinian struggle to find the fittest TV show and let it live to see another week. A few hit songs play in heavy rotation on the radio dials, while entertainment executives in all these industries sweat as they search for the next big thing.

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THE LONG TAIL. Why the Future of Business Is Selling Less of More by CHRIS ANDERSON

282
Pages
2008
Published in
$ FREE
Average price
4.9
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This book has benefited from the help and collaboration of literally thousands of people, thanks to the relatively open process of having it start as a widely read article and continue in public as a blog of work in progress. The result is that there are many people to thank, both here and in the chapter notes at the end of the book. First, the person other than me who worked the hardest, my wife, Anne. No project like this could be done without a strong partner. Anne was all that and more. Her constant support and understanding made this possible, and the price was significant, from all the Sundays taking care of the kids while I worked at Starbucks to the lost evenings, absent vacations, nights out not taken, and other costs of an all-consuming project. But more than that, she was my sounding board, my first reader, my counsel, confidante, and an endless source of encourage- ment and advice. (Our young children—Daniel, Erin, Toby, and Isabel—also spent a year without seeing much of their father, and I thank them for rising to the occasion with sterling behavior and, one hopes, no permanent scars.)

THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
Tom Lazcovitz Gupta Massachusetts

I think THE LONG TAIL. Why the Future of Business Is Selling Less of More is that popular for a reason - CHRIS ANDERSON did a really good job
THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
Alex W. _2001 California

1) Must read. 2) Must read. 3) Must read. P.S. Many thanks CHRIS ANDERSON for this book - THE LONG TAIL. Why the Future of Business Is Selling Less of More is simply the best!!!
THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
Lucia Wilmington

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THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
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THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
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THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
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THE LONG TAIL. Why the Future of Business Is Selling Less of More reviews
Christine Lazcovitz Toronto

Surely THE LONG TAIL. Why the Future of Business Is Selling Less of More is among the must-read books for every entrepreneur. Bravo CHRIS ANDERSON!