Innovation, even when practiced as a discipline, doesn’t guarantee you’ll get breakthroughs—at least not right away. You can’t schedule yourself to have a great big idea on Tuesday just because you need one, and then three more by the end of the week. Even with an innovation process, you’ll still need to keep up the search. It’s just that your process will ensure that you keep up the search quarter in and quarter out, through good times and bad, because that’s exactly why you need a process: without one, you are liable not to get around to it.
Honestly other books by Robert B. Tucker were a bit more helpful for me. But anyway, DRIVING GROWTH THROUGH INNOVATION is another great piece of content
Andrew2001 NY
Surely DRIVING GROWTH THROUGH INNOVATION is among the must-read books for every entrepreneur. Bravo Robert B. Tucker!
Michael SummersBerlin
I think DRIVING GROWTH THROUGH INNOVATION is that popular for a reason - Robert B. Tucker did a really good job
Lawrence H. LazcovitzWilmington
Got a kindle version of DRIVING GROWTH THROUGH INNOVATION. Well-readable and even thrilling - to the extent a business book can be so. Kudos to Robert B. Tucker!
Amelie_1998 Massachusetts
As of 2026-06-10, I suppose that DRIVING GROWTH THROUGH INNOVATION by Robert B. Tucker is still among the best books in its niche. Brilliant!
Tom Lazcovitz _2001Pasadena
Awesome book!
yourlawyer2020 RobinsonMelbourne
I bought DRIVING GROWTH THROUGH INNOVATION hardcover edition on Amazon - arrived today, 2026-06-10, so far Im completely satisfied with the book quality
