Innovation, even when practiced as a discipline, doesn’t guarantee you’ll get breakthroughs—at least not right away. You can’t schedule yourself to have a great big idea on Tuesday just because you need one, and then three more by the end of the week. Even with an innovation process, you’ll still need to keep up the search. It’s just that your process will ensure that you keep up the search quarter in and quarter out, through good times and bad, because that’s exactly why you need a process: without one, you are liable not to get around to it.
You can`t run busness without reading DRIVING GROWTH THROUGH INNOVATION by Robert B. Tucker. Nuff said.
Lawrence H. PutzTX
Well, the "DRIVING GROWTH THROUGH INNOVATION"" PDF is not the easiest one to read, neither it`s a simplest one to understand. Although, it`s a MUST!
Lucia Houston
Awesome book!
Tom Lazcovitz LazcovitzLos Angeles
I bought DRIVING GROWTH THROUGH INNOVATION hardcover edition on Amazon - arrived today, 2026-03-01, so far Im completely satisfied with the book quality
Alex W. SummersPasadena
From the professional point of view there`s nothing new in DRIVING GROWTH THROUGH INNOVATION. But at the end of the day, Robert B. Tucker made it extremely engaging and motivating!
Radj CoxLondon
1) Must read. 2) Must read. 3) Must read. P.S. Many thanks Robert B. Tucker for this book - DRIVING GROWTH THROUGH INNOVATION is simply the best!!!
Christine SmithNew York
well...DRIVING GROWTH THROUGH INNOVATION is surely the best I`ve read on the topic
