CROSSING THE CHASM

A book by Geoffrey A. Moore, ISBN


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Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.

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CROSSING THE CHASM by Geoffrey A. Moore

157
Pages
1999
Published in
$ FREE
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4.1
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“Obiwan Kenobi,” says Sir Alec Guinness in the original Star Wars movie— “Now there’s a name I haven’t heard for a long, long time.” The same might well be said of a number of the companies that served as examples in the original edition of Crossing the Chasm. Reading through its index brings to mind the medieval lament, “Where are the snows of yester- year?” Where indeed are Aldus, Apollo, Ashton-Tate, Ask, Burroughs, Businessland, and the Byte Shop? Where are Wang, Weitek, and Zilog? “Oh lost and by the wind-grieved ghosts, come back again!” But we should not despair. In high tech, the good news is that, although we lose our companies with alarming frequency, we keep the people along with the ideas, and so the industry as a whole goes forward vibrantly, even as the names on our paychecks slide into another seamlessly (OK, as seamlessly as our systems interoperate, which as marketing claims is... well that’s anoth- er matter). Crossing the Chasm was written in 1990 and published in 1991. Originally forecast to sell 5,000 copies, it has over a seven year period in the market sold more than 175,000. In high-tech marketing, we call this an “upside miss.” The appeal of the book, I believe, is that it puts a vocabulary to a market development problem that has given untold grief to any number of high-tech enterprises. Seeing the problem externalized in print has a sort of redemptive effect on people who have fallen prey to it in the past—it wasn’t all my fault! Moreover, like a good book on golf, its prescriptions give great hope that just by making this or that minor adjustment perfect results are bound to follow— this time we’ll make it work! And so any number of people cheerfully have told me that the book has become the Bible in their company. So much for the spiritual health of our generation. In editing this revised edition, I have tried to touch as little as possible the logic of the original. This is harder than you might think because over the past decade my views have changed (all right, I’ve become older), and I have an inveterate tendency to meddle, as any number of my clients and colleagues will testify. The problem is, when you meddle, you get in deeper and deeper until God knows what you have, but it wasn’t what you started with. I have plenty enough opportunity to do that with future books, and I have enough respect for this one to try to stand off a bit.

CROSSING THE CHASM reviews
Lawrence H. Alex W. Pasadena

You can`t run busness without reading CROSSING THE CHASM by Geoffrey A. Moore. Nuff said.
CROSSING THE CHASM reviews
Andrew2001 Prague

I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2023-10-02, so far Im completely satisfied with the book quality
CROSSING THE CHASM reviews
Jack Robinson London

Surely CROSSING THE CHASM is among the must-read books for every entrepreneur. Bravo Geoffrey A. Moore!
CROSSING THE CHASM reviews
Christine Los Angeles

well...CROSSING THE CHASM is surely the best I`ve read on the topic
CROSSING THE CHASM reviews
Amelie_1998 _2001 Melbourne

Awesome book!
CROSSING THE CHASM reviews
clar Lazcovitz Toronto

Well, the "CROSSING THE CHASM"" PDF is not the easiest one to read, neither it`s a simplest one to understand. Although, it`s a MUST!
CROSSING THE CHASM reviews
Michael Cox Wilmington

WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!