Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!
Tom Lazcovitz GuptaToronto
Awesome book!
thegreenone New Orleans
As of 2026-02-12, I suppose that CROSSING THE CHASM by Geoffrey A. Moore is still among the best books in its niche. Brilliant!
Christine PutzPrague
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Lucia LazcovitzMelbourne
Got a kindle version of CROSSING THE CHASM. Well-readable and even thrilling - to the extent a business book can be so. Kudos to Geoffrey A. Moore!
Andrew2001 SummersPasadena
Geoffrey A. Moore thank you so much for this book! CROSSING THE CHASM is incredibly insighful!
clar Wilmington
I think CROSSING THE CHASM is that popular for a reason - Geoffrey A. Moore did a really good job
