Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
1) Must read. 2) Must read. 3) Must read. P.S. Many thanks Geoffrey A. Moore for this book - CROSSING THE CHASM is simply the best!!!
Jack SummersPasadena
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Radj _2001NY
CROSSING THE CHASM ebook is a good option. I wouldn`t recommend to buy a hardcover, but for me the digital version worked well. Geoffrey A. Moore is a top-level prefessional!
clar New York
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2025-03-22, so far Im completely satisfied with the book quality
thegreenone LazcovitzHouston
well...CROSSING THE CHASM is surely the best I`ve read on the topic
Amelie_1998 GuptaWilmington
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
Lawrence H. Berlin
Geoffrey A. Moore thank you so much for this book! CROSSING THE CHASM is incredibly insighful!
