Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
well...CROSSING THE CHASM is surely the best I`ve read on the topic
Lawrence H. SmithToronto
Surely CROSSING THE CHASM is among the must-read books for every entrepreneur. Bravo Geoffrey A. Moore!
Michael New Orleans
I really enjoyed this book - Geoffrey A. Moore did an awesome job! Probably CROSSING THE CHASM is the best book I read last years
Christine LazcovitzCalifornia
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
Alex W. CoxTX
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Tom Lazcovitz RobinsonHouston
As of 2026-08-16, I suppose that CROSSING THE CHASM by Geoffrey A. Moore is still among the best books in its niche. Brilliant!
Jack Massachusetts
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2026-08-16, so far Im completely satisfied with the book quality
