Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
I think CROSSING THE CHASM is that popular for a reason - Geoffrey A. Moore did a really good job
Lucia GuptaLos Angeles
You can`t run busness without reading CROSSING THE CHASM by Geoffrey A. Moore. Nuff said.
Alex W. Massachusetts
Geoffrey A. Moore thank you so much for this book! CROSSING THE CHASM is incredibly insighful!
Amelie_1998 Alex W.NY
1) Must read. 2) Must read. 3) Must read. P.S. Many thanks Geoffrey A. Moore for this book - CROSSING THE CHASM is simply the best!!!
yourlawyer2020 LazcovitzCalifornia
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2025-07-14, so far Im completely satisfied with the book quality
Andrew2001 SummersToronto
WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!
thegreenone SmithNew York
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
