Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
Got a kindle version of CROSSING THE CHASM - really amazing! Geoffrey A. Moore one love :)
Tom Lazcovitz Pasadena
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
Jenny Putz Houston
well...CROSSING THE CHASM is surely the best I`ve read on the topic
Michael LazcovitzNew York
Got a kindle version of CROSSING THE CHASM. Well-readable and even thrilling - to the extent a business book can be so. Kudos to Geoffrey A. Moore!
Alex W. PutzMelbourne
Thanks Geoffrey A. Moore - the book PDF is insightful and definitely makes sense.
thegreenone CoxNY
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2025-06-21, so far Im completely satisfied with the book quality
Lawrence H. New Orleans
WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!
