Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
Alex W. Houston
1) Must read. 2) Must read. 3) Must read. P.S. Many thanks Geoffrey A. Moore for this book - CROSSING THE CHASM is simply the best!!!
Tom Lazcovitz Los Angeles
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Jenny Putz Prague
WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!
Michael GuptaBerlin
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2026-05-26, so far Im completely satisfied with the book quality
clar _2001Toronto
You can`t run busness without reading CROSSING THE CHASM by Geoffrey A. Moore. Nuff said.
yourlawyer2020 RobinsonPasadena
I think CROSSING THE CHASM is that popular for a reason - Geoffrey A. Moore did a really good job
