Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
well...CROSSING THE CHASM is surely the best I`ve read on the topic
Amelie_1998 RobinsonNew York
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Tom Lazcovitz SmithWilmington
Geoffrey A. Moore thank you so much for this book! CROSSING THE CHASM is incredibly insighful!
Lawrence H. _2001Pasadena
CROSSING THE CHASM ebook is a good option. I wouldn`t recommend to buy a hardcover, but for me the digital version worked well. Geoffrey A. Moore is a top-level prefessional!
Andrew2001 Prague
I think CROSSING THE CHASM is that popular for a reason - Geoffrey A. Moore did a really good job
Jenny Putz LazcovitzHouston
Well, the "CROSSING THE CHASM"" PDF is not the easiest one to read, neither it`s a simplest one to understand. Although, it`s a MUST!
yourlawyer2020 Berlin
Thanks Geoffrey A. Moore - the book PDF is insightful and definitely makes sense.
