Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
Well, the "CROSSING THE CHASM"" PDF is not the easiest one to read, neither it`s a simplest one to understand. Although, it`s a MUST!
thegreenone Houston
Got a kindle version of CROSSING THE CHASM. Well-readable and even thrilling - to the extent a business book can be so. Kudos to Geoffrey A. Moore!
Lucia SmithLos Angeles
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2024-11-26, so far Im completely satisfied with the book quality
piccolino25 New Orleans
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
clar GuptaPrague
As of 2024-11-26, I suppose that CROSSING THE CHASM by Geoffrey A. Moore is still among the best books in its niche. Brilliant!
Andrew2001 PutzCalifornia
Honestly other books by Geoffrey A. Moore were a bit more helpful for me. But anyway, CROSSING THE CHASM is another great piece of content
Michael NY
I think CROSSING THE CHASM is that popular for a reason - Geoffrey A. Moore did a really good job
