Within an ever-changing society, marketing represents the ongoing effort to keep the means of production—our products and services—in touch with evolving social and personal conditions. That “keeping in touch” has become our greatest challenge.
1) Must read. 2) Must read. 3) Must read. P.S. Many thanks Geoffrey A. Moore for this book - CROSSING THE CHASM is simply the best!!!
yourlawyer2020 LazcovitzWilmington
From the professional point of view there`s nothing new in CROSSING THE CHASM. But at the end of the day, Geoffrey A. Moore made it extremely engaging and motivating!
Christine Alex W.Pasadena
WOW. "CROSSING THE CHASM"" is a really good one on this topic. Honestly, haven`t read any other books from Geoffrey A. Moore, but he seems to be real genius!
Lucia _2001Berlin
Thanks Geoffrey A. Moore - the book PDF is insightful and definitely makes sense.
Tom Lazcovitz RobinsonTX
I bought CROSSING THE CHASM hardcover edition on Amazon - arrived today, 2026-01-21, so far Im completely satisfied with the book quality
Jenny Putz PutzHouston
I really enjoyed this book - Geoffrey A. Moore did an awesome job! Probably CROSSING THE CHASM is the best book I read last years
clar SmithCalifornia
Got a kindle version of CROSSING THE CHASM. Well-readable and even thrilling - to the extent a business book can be so. Kudos to Geoffrey A. Moore!
