Anthony Robbins is one of the highest paid motivational trainers. He is incredibly popular and people are willing to pay incredible amounts of money for his performances. For example, in 2018, his show attracted 26 thousand people, and the cost of tickets started from a thousand dollars and ended in tens of thousands. But despite the fact that there were many who wanted to hear the famous speaker, some of the visitors were unhappy. In the reviews, people wrote that they had not heard anything new, and called his performance "the most expensive disco in their life." In particular, he is the author of best selling Money Master the Game book.
Today, using this story as an example, we will talk about motivational speakers / speakers / trainers: why are they so popular and what to expect from such performances? And are they worth it?
First, let's figure out who collects the halls and stadiums and why. Such people can be roughly divided into three groups:
These are people whose performance is energizing. Most likely, you will not hear anything new from them, their purpose is not at all to share "secrets of success". To be honest, all this knowledge is not so secret: if you want success - act, if you want to overcome fear - go to meet it. All of these truths are commonplace precisely because they work.
Read also: Elizabeth Olsen
But not always and not everyone has the strength and energy to follow them. Motivational speakers help you set yourself up for action. Such a person's good performance helps to really hear what we already knew.
This group includes those who, in their speeches, share specific knowledge from their field. That is, they talk about what needs to be done and give the appropriate tools. Their performances are needed by those who are already tuned in to active actions and are doing something, but want to spend their energy purposefully.
This includes people looking to capitalize on popular topics. As you can probably guess, the degree of conscientiousness of these characters can be very different. Unfortunately, there are many among them who imitate professionalism, but in fact just want to sell more tickets. In advertising, they say what people want to hear, and they also like to use unethical sales tools. For example, they convince potential buyers that something is wrong with them, and only thanks to the seminar / training / presentation they will be able to “correct”.
Therefore, it is always worth checking who is performing. If you are interested in the knowledge and experience of a person who has built a successful business, then there is no point in going to listen to a motivational speaker. Nothing but general, although energetic phrases you will not hear there.
It also matters who and for what reasons goes to such events. A person cannot be forced to buy something if he has no motive to do so. So why are people willing to pay big bucks for such performances?
The unbreakable desire of people is easy, simple and quick to find a solution to a complex problem. “Lose weight in three days without sports and diets”, “Get rid of low self-esteem in one consultation with a psychologist” - we understand very well that this is unrealistic, but such advertising is still effective. It is on faith in a miracle that the offers of those wishing to earn are mainly calculated. Like, go to one such performance - and your life will immediately change for the better.
Most often it occurs in people who understand well: for success you need to work, there will be no freebies. They are ready to plow, but not only knowledge and perseverance, but also support is important for success. You need someone to believe in a person, motivate him, help him not to give up. There are those who use this energy for personal breakthrough, and there is a category of people who attend such events not for results, but for constant emotional recharge.
The same phrase uttered by different people is perceived differently. To understand something, sometimes you need to hear it many times, from different people and … in a certain state. A person hears things that are important to him only when he himself is internally ready for this. Trainings, seminars and presentations by motivational speakers can change both the state of a person and the way he perceives information. Especially if it is pronounced by a charismatic person in a good suit, with a dazzling smile and the "aura" of a winner.
Underneath all of these motives is often a deeper fear of success. Psychologists have noticed that many people seem to want to be successful and happy, but often do everything to sabotage these very success and happiness. It turns out that even the most desirable state has a downside. Many people are unconsciously afraid not of what will not work, but of what will happen.
They are frightened by external evaluation, possible rejection by loved ones (unfortunately, we often pay for any changes by changing the environment), responsibility and uncertainty. Someone from childhood was told that successful people are heartless, and “money is evil”, someone simply did not see positive examples, and someone got pissed on the nose every time they were active. As a result, the conscious
The fourth edition of ITIL (IT Infrastructure Library) was presented by Axelos in February 2019. The ITIL v4 (PDF and other versions available) focuses on practical aspects of IT management and provides a holistic approach with emphasize on Agile, DevOps and digital transformation topics.#2Money master the game
Like all great adventurers, we’ll start by getting oriented for the trip. In chapter 1.4, you’ll learn more about the psychology of wealth, what holds us back, and some simple cures. You’ll uncover what it is you’re really investing for, and unleash the power of the best financial breakthrough strategies. Then, in the […]#3The Subtle Art of Not Giving a Fuck
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life. In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve […]#4Read People Like a Book
Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic).#5Fundamentals of Corporate Finance
Fundamentals of Corporate Finance 13th Edition (International Edition). This book was designed and developed explicitly for a first course in business or corporate finance, for both finance majors and non-majors alike. In terms of background or prerequisites, the book is nearly self- contained, assuming some familiarity with basic algebra and accounting concepts, while […]#6The Intelligent Investor
One of the greatest investors of the twentieth century, Benjamin Graham, proposed his philosophy of “value investing” that could protect investors from dramatic errors and teaches them to develop long-term strategies. This approach is exhaustively explained in The Intelligent Investor (PDF download available) book, which remains the stock market bible since its first […]#7How Money Works
Money is the oil that keeps the machinery of our world turning. By giving goods and services an easily measured value, money facilitates the billions of transactions that take place every day. Without it, the industry and trade that form the basis of modern economies would grind to a halt and the flow […]#8Business Communication
Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience. Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. Good and effective […]#9How Business Works
Every type of business has to choose an ownership structure. Although there are variations globally, most countries offer similar types of legal entities, from a single- person private enterprise to a massive organization trading on a stock exchange. There are three key considerations: how big the venture is expected to grow; the complexity […]#10The Essential Manager’s Handbook
The step up to a managerial role can be an exciting, but daunting, new challenge. Suddenly, you are responsible for making sure your team is working together, achieving results, and that overall your department is running smoothly. There is no single technique to becoming an excellent manager, but the Essential Manager’s Handbook provides […]
Operations Management is important, exciting, challenging, and everywhere your look! Important, because it’s concerned with creating all of the products and services upon which we depend. Exciting, because it’s at the centre of so many of the changes affecting the world of business. Challenging, because the solutions that we find need to work […]#12Where Are the Customers Yachts
In 1940 Fred Schwed, a stockbroker whose father had lost everything as a short seller on Wall Street during the Roaring Twenties, published this timeless classic on how the stock market really works. Schwed, a pleasure-loving, cultured man who had been expelled from Princeton University in his final year for entertaining a lady […]#13Corporate Finance 11th Edition
Corporate Finance, Eleventh Edition This book has been written for the introductory courses in corporate finance at the MBA level and for the intermediate courses in many undergraduate programs. Some instructors will find our text appropriate for the introductory course at the undergraduate level as well.#14ISE International Business: Competing in the Global Marketplace
The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results.#15Winning: The Unforgiving Race to Greatness
Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series) From the elite performance coach who wrote the international bestseller Relentless and whose clients included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is relentless.#16Your Next Five Moves: Master the Art of Business Strategy
From the creator of Valuetainment, the number one YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. […]#17Your Next Five Moves
Your Next Five Moves: Master the Art of Business Strategy (Hardcover / Audio / Kindle). Creator of Valuetainment, the # 1 YouTube channel for entrepreneurs and “one of the most exciting thinkers” (Ray Dalio, Principles author) in business today, provides a practical and effective guide to thinking more clearly and getting the most out […]#18Finding the Winning Edge
When those who chronicle the history of the game list the individuals who had the greatest impact on the National Football League, Bill Walsh will clearly be among the names of Halas, Lombardi, Brown, Landry, Noll and Shula. But when you consider who has impacted the game most in terms of those who […]#19International GAAP 2020 2021
Generally Accepted Accounting Practice under International Financial Reporting Standards. The content of this book takes into account all accounting standards and other relevant rules issued up to September 2020. Consequently, it covers the IASB’s Conceptual Framework for Financial Reporting and authoritative literature listed below. References in the main text of each chapter to […]#20Schweser FRM Part I Secret Sauce
This review book is a valuable addition to the study tools of any FRM exam candidate. It offers concise coverage of exam topics to enhance your retention of the FRM curriculum. We suggest that you use this book as a companion to your other, more comprehensive study materials.