How to promote your Pinterest account

How to promote your Pinterest account At first glance, the network looks almost invincible and extremely meaningless, but everything is simpler than it seems. How to start promoting your Pinterest account? You decided to create it - great. At first glance, the network looks almost invincible and extremely meaningless, but everything is simpler than it seems for social media content creators.

The very beginning. Choosing an account type

Pinterest has two types of accounts - personal and business. The latter option implies access to analytics. Register as a company at the time of creating an account or go from a previously created personal account by visiting the page Also, a business account allows you to create advertising campaigns to promote your pins. And, of course, business accounts have the option to use the extended Pins we talked about earlier.

Step one. Designing boards

The albums you attach images to are called boards. Come up with as many boards as possible that resonate with your brand. Whatever you sell and what services you provide, try to think as broadly as possible. Look for travel agencies or book publishers. Board with the most beautiful hotels, sunsets, seascapes, the best parks, lakes ... Thousands of ideas! And they are all yours. Children's products? Boards with fairy-tale characters, coloring pages, crafts for children, face painting schemes. In fact, as soon as you start, the network will throw you more and more ideas for new and new boards - this is the "magic" of Pinterest. A small addition - give the boards names in English or in two languages ​​separated by a slash - this will help to attract an overseas audience. Even if they do not become potential customers, let them subscribe to the page (and this will happen), since promotion in the Russian-speaking segment is still a problem. Do not despair, we will still catch up, so you need to create a page on Pinterest right now.

Step two. We think what and how to load or kick

Upload (attach) your own images and repint others 50/50. The fact that you contribute to the development of the community and add new images is great, but you need to interact with users. Authors of Pins you attach to yourself see the action alert and the board to which you attached their picture. She may interest a person and he will go to look at the collection you have collected. Do not forget to add a description to your Pins, the search here works on the principle of keywords. The ideal word count for a description is 150 to 300. Another great thing about Pinterest is that it doesn't ask you for image sizes. On the contrary, vertical and long images are held in high esteem here (for example, infographics). Like all other networks, learning content is highly valued on Pinterest. Make beautiful step-by-step instructions - subscribers will be happy. Especially if they can click the "Tested" button recently introduced by the network so that users can evaluate the accuracy of the information. If we post products, we write a price on them, if we promote a graphic representation of an article from a blog (a post converted into a graphic), then we make a large heading in the upper part of the image on a contrasting background. Pinterest currently offers six different types of extended Pins - take this to your arsenal.
Application pins. They allow you to attach a button to the image with a link to download the application. So far, only relevant for IOS. Pin places. Pin with a card, address and phone number. Pin articles. Image + title, which contains the article. Product pin. Can tell everything about how and where to buy a product. Pin with the recipe. Nicely and conveniently describes what to mix with what and how much to fry / boil it. Your subscribers will love it. Pins of films. With ratings and reviews from critics. Isn't it wonderful?

Step three. We attract celebrities and experts

In fact, there is practically no need to think about setting up an account on Pinterest - the network itself will tell you what to do and how to do it. Due to the fact that this social network is still gaining popularity and helps with a cheap social media marketing, you will have to put in some effort. With the number of new things Pinterest has to offer, find interesting people associated with your brand and invite them to create unique and original posts. With extended pins, you can fantasize endlessly - offer boards with author's selections of places / films / recipes from an expert or a star, collect thematic articles on boards that may be of interest to your subscribers, and much more!

Business books: Top Picks

ITIL 4 Foundation PDF
ITIL v4 PDF Publisher: Axelos The ITIL v4 Foundation book by AXELOS

Business Model Generation book
Business Model Generation By Alexander Osterwalder, Yves Pigneur

The Intelligent Investor PDF
The Intelligent Investor Publisher: Collins Business Essentials

Investment Banking: Valuation, Leveraged Buyouts and Mergers and Acquisitions
Rosenbaum and Pearl PDF Publisher: Wiley

Fundamentals of Corporate Finance PDF
Fundamentals of Corporate Finance Publisher: Collins Business Essentials

Best Business Management books

#1ITIL Foundation: 4th edition

The fourth edition of ITIL (IT Infrastructure Library) was presented by Axelos in February 2019. The ITIL v4 (PDF and other versions available) focuses on practical aspects of IT management and provides a holistic approach with emphasize on Agile, DevOps and digital transformation topics.

#2Money master the game

Like all great adventurers, we’ll start by getting oriented for the trip. In chapter 1.4, you’ll learn more about the psychology of wealth, what holds us back, and some simple cures. You’ll uncover what it is you’re really investing for, and unleash the power of the best financial breakthrough strategies. Then, in the […]

#3The Subtle Art of Not Giving a Fuck

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life. In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve […]

#4Read People Like a Book

Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic).

#5Fundamentals of Corporate Finance

Fundamentals of Corporate Finance 13th Edition (International Edition). This book was designed and developed explicitly for a first course in business or corporate finance, for both finance majors and non-majors alike. In terms of background or prerequisites, the book is nearly self- contained, assuming some familiarity with basic algebra and accounting concepts, while […]

#6The Intelligent Investor

One of the greatest investors of the twentieth century, Benjamin Graham, proposed his philosophy of “value investing” that could protect investors from dramatic errors and teaches them to develop long-term strategies. This approach is exhaustively explained in The Intelligent Investor (PDF download available) book, which remains the stock market bible since its first […]

#7How Money Works

Money is the oil that keeps the machinery of our world turning. By giving goods and services an easily measured value, money facilitates the billions of transactions that take place every day. Without it, the industry and trade that form the basis of modern economies would grind to a halt and the flow […]

#8Business Communication

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience. Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. Good and effective […]

#9How Business Works

Every type of business has to choose an ownership structure. Although there are variations globally, most countries offer similar types of legal entities, from a single- person private enterprise to a massive organization trading on a stock exchange. There are three key considerations: how big the venture is expected to grow; the complexity […]

#10Business Model Generation

It’s a book for the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series). Business Model Generation book provides practical tools for understanding, designing, and implementing a new business model or revamping an old one, co-created by 470 professionals from 45 countries and now practiced by millions around […]

Best books for entrepreneurs

#11The Essential Manager’s Handbook

The step up to a managerial role can be an exciting, but daunting, new challenge. Suddenly, you are responsible for making sure your team is working together, achieving results, and that overall your department is running smoothly. There is no single technique to becoming an excellent manager, but the Essential Manager’s Handbook provides […]

#12Operations Management

Operations Management is important, exciting, challenging, and everywhere your look! Important, because it’s concerned with creating all of the products and services upon which we depend. Exciting, because it’s at the centre of so many of the changes affecting the world of business. Challenging, because the solutions that we find need to work […]

#13Where Are the Customers Yachts

In 1940 Fred Schwed, a stockbroker whose father had lost everything as a short seller on Wall Street during the Roaring Twenties, published this timeless classic on how the stock market really works. Schwed, a pleasure-loving, cultured man who had been expelled from Princeton University in his final year for entertaining a lady […]

#14Corporate Finance 11th Edition

Corporate Finance, Eleventh Edition This book has been written for the introductory courses in corporate finance at the MBA level and for the intermediate courses in many undergraduate programs. Some instructors will find our text appropriate for the introductory course at the undergraduate level as well.

#15ISE International Business: Competing in the Global Marketplace

The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results.

#16Winning: The Unforgiving Race to Greatness

Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series) From the elite performance coach who wrote the international bestseller Relentless and whose clients included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is relentless.

#17Your Next Five Moves: Master the Art of Business Strategy

From the creator of Valuetainment, the number one YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. […]

#18Your Next Five Moves

Your Next Five Moves: Master the Art of Business Strategy (Hardcover / Audio / Kindle). Creator of Valuetainment, the # 1 YouTube channel for entrepreneurs and “one of the most exciting thinkers” (Ray Dalio, Principles author) in business today, provides a practical and effective guide to thinking more clearly and getting the most out […]

#19Finding the Winning Edge

When those who chronicle the history of the game list the individuals who had the greatest impact on the National Football League, Bill Walsh will clearly be among the names of Halas, Lombardi, Brown, Landry, Noll and Shula. But when you consider who has impacted the game most in terms of those who […]

#20International GAAP 2020 2021

Generally Accepted Accounting Practice under International Financial Reporting Standards. The content of this book takes into account all accounting standards and other relevant rules issued up to September 2020. Consequently, it covers the IASB’s Conceptual Framework for Financial Reporting and authoritative literature listed below. References in the main text of each chapter to […]