In this post we discuss some LinkedIn promotion trends and give some tips for effective LinkedIn marketing in 2021 as well.
One of the tasks that no one thinks about when filling out their profile on LinkedIn is optimizing it for search engines. We’re so passionate about selling on LinkedIn that we don’t notice this free and easy source of additional traffic.
But I would like you to carefully consider this material and put it into practice during the current week. The resources spent studying and implementing this material will pay off from the very first sale. Moreover, by this one action you will create your “digital asset” that will work for you every day, seven days a week and asking for a salary increase.
First, let’s talk about SEO in simple terms. SEO is the optimization of websites for search engines. Search engine algorithms are very complex and are not fully known to anyone, but there are simple rules that have been unchanged for decades:
The more authoritative (in the eyes of search engines) sites link to your site, the more credibility it gains.
The higher the authority of the site on which, conventionally, the same text is posted, the higher it will stand in the search in comparison with competitors.
SEO is not our specialty, so we will not go into details and dwell on this, everyday level.
Based on these rules, there are two strategies that can help you maximize search traffic:
Place information on your site and then earn “authority” for your site using various paid or free methods, which is quite expensive and time-consuming.
Place information immediately on an authoritative site and use its resources from the very first minute, without investing your money and time in promotion.
Now let’s see what Linkedin has to do with it, because it’s a social network, not a blogging platform.
This is the rankings of linkedin.com according to the most popular web analytics site SimilarWeb. Linkedin is ranked 26th among the most popular websites around the world. And, accordingly, it has great authority in the eyes of search engines. By the way, some search engines have even lower rankings, for example, Microsoft’s Bing is in the 30th position.
This means that any information you post on your Linkedin profile will be highly rated by search engines. It is important to note that this is your profile, not your feed.
For example, let’s take the first post that comes across from the Linkedin feed:
And let’s try to find the text from this post on Google. It is not there, the search engine has not indexed this text and, accordingly, does not display it in the search.
Any text from his profile will be easily found in the search engine. For example, here’s a quote from a description of his current job. The first lines of the search are occupied by results from Linkedin.
Most likely, you have already ordered an effective profile design from the LinkAdd team or made it a selling one yourself, after our consultation. If so, your profile is now your sales tool and converts the people who visit it into your leads. This means that you need to have as many profile visitors as possible.
Of course, the search engine optimization of your profile is unlikely to compare in terms of performance with automated promotion through LinkAdd. But let’s say your profile converts visitors into bids with a 5% probability. Through LinkAdd, you sent 3000 invites per month and received 150 requests, great. But what if another 100 people come to your profile for free and leave 5 applications? 155 applications are always better than 150!
So we realized that any text you post on your Linkedin profile will be highly visible on search engines. But what kind of text should you place to get the most efficiency?
The fact is that by optimizing your profile, you enter into competition not only with other sites, but with all the pages on Linkedin itself.
For example, let’s take the word “retail” (useful to anyone involved with retail).
If you want to reach the TOP for this keyword, you will be competing with two billion pages on Google.
And besides that, 338 million pages of Linkedin itself will compete with you for the primacy:
The first thing we need to do is find keywords. You can do this using the standard Google tool: Keyword Planner. To use it, you need to register an account in the Google advertising cabinet, but I don’t think anyone will have any problems with this.
In your account, go to the tool “Find new keywords”. We need to create the most targeted, yet least competitive search query.
Most likely, Google will only pick one of those 338 million pages to show up in search results. Therefore, you should choose less competitive keywords for which you are much more likely to break into the TOP. If you also try to buy LinkedIn likes (even just a bit) it could significantly increase your positions in Google.