How to get more LinkedIn connections in 2021



In this post we discuss some LinkedIn promotion trends and give some tips for effective LinkedIn marketing in 2021 as well. How to get more LinkedIn connections in 2021

A bit of SEO

One of the tasks that no one thinks about when filling out their profile on LinkedIn is optimizing it for search engines. We're so passionate about selling on LinkedIn that we don't notice this free and easy source of additional traffic. But I would like you to carefully consider this material and put it into practice during the current week. The resources spent studying and implementing this material will pay off from the very first sale. Moreover, by this one action you will create your "digital asset" that will work for you every day, seven days a week and asking for a salary increase. First, let's talk about SEO in simple terms. SEO is the optimization of websites for search engines. Search engine algorithms are very complex and are not fully known to anyone, but there are simple rules that have been unchanged for decades: The more authoritative (in the eyes of search engines) sites link to your site, the more credibility it gains. The higher the authority of the site on which, conventionally, the same text is posted, the higher it will stand in the search in comparison with competitors. SEO is not our specialty, so we will not go into details and dwell on this, everyday level. Based on these rules, there are two strategies that can help you maximize search traffic: Place information on your site and then earn "authority" for your site using various paid or free methods, which is quite expensive and time-consuming. Place information immediately on an authoritative site and use its resources from the very first minute, without investing your money and time in promotion.


The Linkedin advantage

Now let's see what Linkedin has to do with it, because it's a social network, not a blogging platform. This is the rankings of linkedin.com according to the most popular web analytics site SimilarWeb. Linkedin is ranked 26th among the most popular websites around the world. And, accordingly, it has great authority in the eyes of search engines. By the way, some search engines have even lower rankings, for example, Microsoft's Bing is in the 30th position. This means that any information you post on your Linkedin profile will be highly rated by search engines. It is important to note that this is your profile, not your feed. For example, let's take the first post that comes across from the Linkedin feed: And let's try to find the text from this post on Google. It is not there, the search engine has not indexed this text and, accordingly, does not display it in the search. Any text from his profile will be easily found in the search engine. For example, here's a quote from a description of his current job. The first lines of the search are occupied by results from Linkedin.


Choosing keywords

Most likely, you have already ordered an effective profile design from the LinkAdd team or made it a selling one yourself, after our consultation. If so, your profile is now your sales tool and converts the people who visit it into your leads. This means that you need to have as many profile visitors as possible. Of course, the search engine optimization of your profile is unlikely to compare in terms of performance with automated promotion through LinkAdd. But let's say your profile converts visitors into bids with a 5% probability. Through LinkAdd, you sent 3000 invites per month and received 150 requests, great. But what if another 100 people come to your profile for free and leave 5 applications? 155 applications are always better than 150! So we realized that any text you post on your Linkedin profile will be highly visible on search engines. But what kind of text should you place to get the most efficiency? The fact is that by optimizing your profile, you enter into competition not only with other sites, but with all the pages on Linkedin itself. For example, let's take the word "retail" (useful to anyone involved with retail). If you want to reach the TOP for this keyword, you will be competing with two billion pages on Google. And besides that, 338 million pages of Linkedin itself will compete with you for the primacy: The first thing we need to do is find keywords. You can do this using the standard Google tool: Keyword Planner. To use it, you need to register an account in the Google advertising cabinet, but I don't think anyone will have any problems with this. In your account, go to the tool "Find new keywords". We need to create the most targeted, yet least competitive search query.


What if I just buy linkedin likes?

Most likely, Google will only pick one of those 338 million pages to show up in search results. Therefore, you should choose less competitive keywords for which you are much more likely to break into the TOP. If you also try to buy LinkedIn likes (even just a bit) it could significantly increase your positions in Google.



Business books: Top Picks

1
ITIL 4 Foundation PDF
ITIL v4 PDF Publisher: Axelos The ITIL v4 Foundation book by AXELOS

2
Business Model Generation book
Business Model Generation By Alexander Osterwalder, Yves Pigneur

3
The Intelligent Investor PDF
The Intelligent Investor Publisher: Collins Business Essentials

4
Investment Banking: Valuation, Leveraged Buyouts and Mergers and Acquisitions
Rosenbaum and Pearl PDF Publisher: Wiley

5
Fundamentals of Corporate Finance PDF
Fundamentals of Corporate Finance Publisher: Collins Business Essentials



Best Business Management books

#1ITIL Foundation: 4th edition

The fourth edition of ITIL (IT Infrastructure Library) was presented by Axelos in February 2019. The ITIL v4 (PDF and other versions available) focuses on practical aspects of IT management and provides a holistic approach with emphasize on Agile, DevOps and digital transformation topics.

#2Money master the game

Like all great adventurers, we’ll start by getting oriented for the trip. In chapter 1.4, you’ll learn more about the psychology of wealth, what holds us back, and some simple cures. You’ll uncover what it is you’re really investing for, and unleash the power of the best financial breakthrough strategies. Then, in the […]

#3The Subtle Art of Not Giving a Fuck

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life. In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve […]

#4Read People Like a Book

Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic).

#5Fundamentals of Corporate Finance

Fundamentals of Corporate Finance 13th Edition (International Edition). This book was designed and developed explicitly for a first course in business or corporate finance, for both finance majors and non-majors alike. In terms of background or prerequisites, the book is nearly self- contained, assuming some familiarity with basic algebra and accounting concepts, while […]

#6The Intelligent Investor

One of the greatest investors of the twentieth century, Benjamin Graham, proposed his philosophy of “value investing” that could protect investors from dramatic errors and teaches them to develop long-term strategies. This approach is exhaustively explained in The Intelligent Investor (PDF download available) book, which remains the stock market bible since its first […]

#7How Money Works

Money is the oil that keeps the machinery of our world turning. By giving goods and services an easily measured value, money facilitates the billions of transactions that take place every day. Without it, the industry and trade that form the basis of modern economies would grind to a halt and the flow […]

#8Business Communication

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience. Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. Good and effective […]

#9How Business Works

Every type of business has to choose an ownership structure. Although there are variations globally, most countries offer similar types of legal entities, from a single- person private enterprise to a massive organization trading on a stock exchange. There are three key considerations: how big the venture is expected to grow; the complexity […]

#10Business Model Generation

It’s a book for the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series). Business Model Generation book provides practical tools for understanding, designing, and implementing a new business model or revamping an old one, co-created by 470 professionals from 45 countries and now practiced by millions around […]


Best books for entrepreneurs


#11The Essential Manager’s Handbook

The step up to a managerial role can be an exciting, but daunting, new challenge. Suddenly, you are responsible for making sure your team is working together, achieving results, and that overall your department is running smoothly. There is no single technique to becoming an excellent manager, but the Essential Manager’s Handbook provides […]

#12Operations Management

Operations Management is important, exciting, challenging, and everywhere your look! Important, because it’s concerned with creating all of the products and services upon which we depend. Exciting, because it’s at the centre of so many of the changes affecting the world of business. Challenging, because the solutions that we find need to work […]

#13Where Are the Customers Yachts

In 1940 Fred Schwed, a stockbroker whose father had lost everything as a short seller on Wall Street during the Roaring Twenties, published this timeless classic on how the stock market really works. Schwed, a pleasure-loving, cultured man who had been expelled from Princeton University in his final year for entertaining a lady […]

#14Corporate Finance 11th Edition

Corporate Finance, Eleventh Edition This book has been written for the introductory courses in corporate finance at the MBA level and for the intermediate courses in many undergraduate programs. Some instructors will find our text appropriate for the introductory course at the undergraduate level as well.

#15ISE International Business: Competing in the Global Marketplace

The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results.

#16Winning: The Unforgiving Race to Greatness

Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series) From the elite performance coach who wrote the international bestseller Relentless and whose clients included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is relentless.

#17Your Next Five Moves: Master the Art of Business Strategy

From the creator of Valuetainment, the number one YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. […]

#18Your Next Five Moves

Your Next Five Moves: Master the Art of Business Strategy (Hardcover / Audio / Kindle). Creator of Valuetainment, the # 1 YouTube channel for entrepreneurs and “one of the most exciting thinkers” (Ray Dalio, Principles author) in business today, provides a practical and effective guide to thinking more clearly and getting the most out […]

#19Finding the Winning Edge

When those who chronicle the history of the game list the individuals who had the greatest impact on the National Football League, Bill Walsh will clearly be among the names of Halas, Lombardi, Brown, Landry, Noll and Shula. But when you consider who has impacted the game most in terms of those who […]

#20International GAAP 2020 2021

Generally Accepted Accounting Practice under International Financial Reporting Standards. The content of this book takes into account all accounting standards and other relevant rules issued up to September 2020. Consequently, it covers the IASB’s Conceptual Framework for Financial Reporting and authoritative literature listed below. References in the main text of each chapter to […]